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People develop lists for many things they do in their lives. If you have a party or a wedding, there’s a guest list. If you are a member of a club or organization, there’s a membership list. In fact, you’re probably on lists that you don’t even know about, like those dreaded telemarketer lists. Lists are an organizational tool we use in many aspects of our lives. We even have grocery lists. Lists have stood the test of time for one reason—they’re effective!

There are many types of business, and even a wider variety of customers. No matter what type of business you’re running—online, actual brick and mortar, small business, large business—you have to have a way to stay in touch with your current customers and potential customers. Practically everyone has an email account. You can probably count on your hands the number of your customers that don’t have one. For that reason, building an email list is one of the most effective, inexpensive ways to grow your business.