Building a Blog Empire for Profit

In September of 2004, the CBS News program “60 Minutes II” ran a special on President George Bush’s service in the Texas National Guard during the Vietnam War. One of the pieces of data they displayed was a memo allegedly written by the late Lieutenant Colonel Jerry B. Killian. As soon as the memo flashed across the screen, the New Media began an investigation that would lead to in the firing of three CBS News executives and the retirement of longtime anchor Dan Rather.

At issue was a simple question: was the memo authentic? CBS News assured the public it was, citing handwriting and document experts. Within 24 hours, the New Media had shown that such was not the case, that the memos could not have been produced on any machine in the hands of the Texas Air National Guard during the Vietnam era. The New Media quickly demonstrated that the proportional spacing of the memo and the superscripting of dates were nearly impossible to create on 1970s technology and that the layout of the memo was unlike anything produced at the time. In short, they showed that the memo was not created on a Texas National Guard typewriter as CBS News had alleged, but was instead produced on a modern computer using Microsoft Word on its default settings and faxed or copied repeatedly to make it look old. They showed, beyond a reasonable doubt, that the memo was a fake.