Local SEO Leverage

Search Engine Optimization (SEO) isn’t all about keywords. It isn’t only about long-tail headers and meta-tags. In fact, a lot of search engine spiders ignore meta-data anyway. As search engines continue to evolve, they are looking more and more at format and layout.

This course will discuss a few things that you need to be aware of. During the process of going through this course, be sure to check your website to make sure that you aren’t overdoing or underdoing any of these steps, and your search engine ranking should increase. While this certainly shouldn’t be taken as an end all and be all resource or course on the concept of local SEO, it would help if you go in with an open mind and a fresh slate. Because SEO is always changing, it’s important to remember that advertising and search engine optimization work the same as the real world.