Video SEO
Like it or not, video marketing is here to stay. While you can pay for traffic and then send that traffic to your videos, the best-case scenario is for search engines to choose to rank your videos high for certain search terms and keywords, without you paying a penny.
Introduction to Video SEO - How to Optimize Your Video for Search Like it or not, video marketing is here to stay. While you can pay for traffic and then send that traffic to your videos, the best-case scenario is for search engines to choose to rank your videos high for certain search terms and keywords, without you paying a penny. This is called generic search traffic. Here are just a few of the many reasons it makes sense to optimize your video for search engines. • Cisco Systems, Inc. is a technology-based multinational conglomerate headquartered in San Jose, California. Their substantial research and knowledge of computer usage habits leads them to believe that as much as 80% of all internet traffic will be represented by video by the year 2020. • Videos on YouTube, the largest video sharing website in the world by far and the second largest search engine behind Google, can appear on YouTube and Google search engines. • YouTube hosts video content exclusively and boasts 1.4 billion users, roughly 1/3 of the global Internet.
• Data from SmallBizTrends shows that companies which have a regular video marketing plan in place receive 41% more web traffic from search engines than companies that don't use video. • WireBuzz tells us that a web surfer retains just 10% of the textbased content he reads online, as opposed to 95% of the message delivered in a video. Video marketing seems to be the new blogging.
