PPC Marketing Magic - Training Guide

PPC, which stands for Pay Per Click marketing has been in existence for many years now, with one of the more popular PPC marketplaces being Google's advertising program, Adwords. If you aren't familiar with Google Adwords, it's very easy to understand and if you use the Google search engine for personal searches, you are already familiar with the marketplace layout. Visit http://www.Google.com/ and enter in a keyword string (any keywords under the sun, for example: Coffee Beans) Adwords ads are the results that appear under the "Sponsored Listings" on the right hand side of the search results window, as well as the ones that are highlighted above the search results. Take a look at the image below to see the ad blocks highlighted in red. This is where your advertisements could appear once they are live via the Adwords network.

These are advertisements that PPC marketers using the Adwords system have created. They appear in block format and feature an ad title, two lines of ad copy, and a link that directs readers to their landing page. Advertisers can create as many advertising blocks (and campaigns) as they wish and by bidding on keywords, their advertisements will appear within different positions.