Marketing Mind

The key to success in any field is not just having the right knowledge and skills. They are clearly important but on their own, they’re not enough. What really drives success is having the right attitude and mindset. Success comes not just from doing the right things, from following a script or a plan. It is about thinking in the right way so that you constantly get the outcomes you want. The study of human behavior has identified a number of ways of thinking that help create success on a consistent basis. In the field of Neurolinguistic Programming (NLP), these are known as ‘presuppositions’ and several of them are very important when you want to get a message across to an audience as you do in marketing.

This book looks at six empowering beliefs that help ensure you have the right attitude to get great results from your marketing. It also covers the secrets of getting the success that you want. It’s surprising how many people make the mistake of assuming that everyone is just like them or that approaches which work with one person or group of people will automatically work with another. That means they end up developing products or delivering services that reflect their own views or desires rather than the needs of their customers. Or they use arguments and messages in communication that appeal to themselves or which worked with one specific segment of their market.