Social Messaging Apps For Marketers
Every business knows the importance of social media for their marketing campaigns. Social media provides the opportunity to create a potentially viral message, to build power...
Introduction
Every business knows the importance of social media for their marketing campaigns. Social media provides the opportunity to create a potentially viral message, to build powerful relationships with fans and leads, and to get feedback from that audience. But social media is only one tool that the digital age provides us with when it comes to reaching large audiences and building deeper relationships with them. The smart marketers know that the key to great success online is to use all of these tools together. To see them like pieces in a jigsaw puzzle that are endlessly more effective when used in a combined manner.
The missing piece of the puzzle for many creators? Social messaging apps. Social messaging apps are of course such things as WhatsApp, Facebook Messenger, Skype, Instagram, and iMessage. Even good old-fashioned SMS should be counted in there! This is an option that has been available to marketers for decades now. And yet it is one that is very commonly overlooked by businesses. This is a huge missed opportunity however, seeing as social messaging might just be one of the most powerful options there is for marketers.
