Marlon Sanders - 12 Step Copywriting Formula - How to Craft Killer Sales Copy

You'll notice I've included even more information on this software product than promised. That's my first step to saying, "I value your business and I hope this is just the start of an ongoing relationship." The main thing I want to get across in the introduction is this . . . I HAVE A FORMULA for getting orders from your web site. It's simple. It's proven, and it works! No need to reinvent the wheel here. Instead, just take my FORMULA, plug it into your site and you're on the way. You can use the FORMULA to write an actual marketing letter that you place in your online store. Or, you can simply use it to make certain you have all the key elements of the formula someplace in your web site.

I've spent over 20 years of my life discovering, testing, refining and perfecting this formula. I've had people take it right out of the box, with less information than you're getting, and make thousands of dollars with it. A friend of mine reviewed the initial prototype of this product. And he had an interesting comment. He said, "Marlon, I think a few of your chapters should be longer." It's funny. Oftentimes people judge information by sheer weight or size, not quality. Now, let me show you how silly that is. Say I gave you 3 magic words you could put in your web store that would guarantee you it'd make a million dollars. And let's say I wrote those words on a scrap piece of paper and mailed them to you. As long as the 3 words worked as promised, would you care that I didn't send you something the size of "War and Peace"? Of course not. I've taught this FORMULA over 120 times at seminars. I have a method for explaining it down to a science. My goal is NOT to pad this product and make it as long as possible. In fact, it's the reverse. I want to give you the maximum information possible in the least amount of words. Why?